TY - JOUR AU - Proichev, Stanislav AU - Chemerys, Hanna PY - 2020/03/27 Y2 - 2024/03/29 TI - Analysis of e-mail tools for educational purposes JF - Ukrainian Journal of Educational Studies and Information Technology JA - UESIT VL - 8 IS - 1 SE - Articles DO - 10.32919/uesit.2020.01.05 UR - https://uesit.org.ua/index.php/itse/article/view/274 SP - 50-61 AB - <p>Based on the analysis of scientific work was to determine the popularity and development of email marketing as one of the effective means of communication. Here are the main benefits of email marketing. The study found that email marketing allows effective communication between educational institutions and future recipients of educational services. There is a need to identify appropriate and effective tools for Internet mailing. The work is devoted to analyzing and exploring the functionality of mailing tools and constructors for email creation. During the study, the concept of "letter constructor" was defined. A comparative analysis was performed describing the main features, advantages and disadvantages of Stripo, Tilda, Makemail, Beefree, and Mailchimp, Unisender, E-sputnik, SendPulse mail designers. The appropriate combination of tools for mailing for educational purposes is determined.</p> ER -