Generalization of the experience of using research on psychology of behavior for designing UX design software products




user experience, behavioral psychology, cognitive load, interface, development


The article deals with the analysis of the influence of the psychology of human behaviour on user experience. The evolution of the conceptual apparatus in the field of designing the user interface, taking into account user experience. Based on recent research and publications, psychological concepts that are fundamental in designing software products based on user experience are summarized. The process of the cognitive load formation and its influence on user experience is described. Also, the article discusses the topic of the effect of cognitive load on user experience, and provides examples of how the research results of behavioural psychology improve the practice of developing user experience. The field of UX (user experience) is being studied in an area where design and experimental research are in conflict. Designing UX has gone a long way from commercial websites, where convenience and efficiency have almost never been taken into account for optimized interfaces designed to interact with users. Previously, the goal was to have as much content as possible on the interface, now the field of user experience has been extensively explored and optimized to offer the user the right content, functionality at the right time, and it also takes into account psychological and emotional needs of users. In the article psychological concepts which are fundamental to the design of UX, the formation of cognitive load and the effects on user experience are discussed. Since cognitive load plays an important role in the development of UX models, it is important to understand and take into account the laws that form it. In order to design an effective interface, one must study the psychology of a user who uses psychological concepts and theories. The analysis of user interaction with technology is aimed at developing and testing theories that explain or predict human behaviour. Based on the existing sources, the article describes how user experience is formed, as well as investigates the theory of levels of the emotion system.


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How to Cite

Kompaniets, A., & Chemerys, H. (2019). Generalization of the experience of using research on psychology of behavior for designing UX design software products. Ukrainian Journal of Educational Studies and Information Technology, 7(3), 1–10.