Generalization of the experience of using research on psychology of behavior for designing UX design software products

Keywords: user experience, behavioral psychology, cognitive load, interface, development

Abstract

The article deals with the analysis of the influence of the psychology of human behaviour on user experience. The evolution of the conceptual apparatus in the field of designing the user interface, taking into account user experience. Based on recent research and publications, psychological concepts that are fundamental in designing software products based on user experience are summarized. The process of the cognitive load formation and its influence on user experience is described. Also, the article discusses the topic of the effect of cognitive load on user experience, and provides examples of how the research results of behavioural psychology improve the practice of developing user experience. The field of UX (user experience) is being studied in an area where design and experimental research are in conflict. Designing UX has gone a long way from commercial websites, where convenience and efficiency have almost never been taken into account for optimized interfaces designed to interact with users. Previously, the goal was to have as much content as possible on the interface, now the field of user experience has been extensively explored and optimized to offer the user the right content, functionality at the right time, and it also takes into account psychological and emotional needs of users. In the article psychological concepts which are fundamental to the design of UX, the formation of cognitive load and the effects on user experience are discussed. Since cognitive load plays an important role in the development of UX models, it is important to understand and take into account the laws that form it. In order to design an effective interface, one must study the psychology of a user who uses psychological concepts and theories. The analysis of user interaction with technology is aimed at developing and testing theories that explain or predict human behaviour. Based on the existing sources, the article describes how user experience is formed, as well as investigates the theory of levels of the emotion system.

References

Krushelnitska, Ya. V. (2003). Physiology and Psychology of Practice. Kiev: KNEU (in Ukrainian)

Mosiyuk, O. O. (2017). UX designing sites as the basis for training specialists in WEB-design. Naukovi zapysky Berdianskoho derzhavnoho pedahohichnoho universytetu, 3, 201-206. (in Ukrainian)

Pasichnyk, O. G., Pasichnyk, O. V., & Stetsenko, I. V. (2009). Basics of web design. Tutorial. Kiev: Vyd. hrupa BHV. (in Ukrainian)

Skrypchenko, O. V., Dolynska, L. V., Ohorodniichuk, Z. V., Lysianska, T. M., & Zelinska, T. M. (2011). General psychology. Textbook. Kyiv: National Pedagogical Dragomanov University, Caravela. (in Ukrainian)

Solso, R. (2006). Cognitive Psychology. St. Petersburg: Piter. (in Russian)

Trofimov, Yu. L., Rybalka, V. V., Honcharuk, P. A., Kyrylenko, T. S., & Kudrina, T. S. (2008). Psychology. Kyiv: Lybid. (in Ukrainian)

Chemerys, G. Yu., & Osadcha, K. P. (2019). Designing the user interface. Manual for teachers and students of institutions of higher education. Melitopol: publishing of B. Khmelnitsky MSPU. (in Ukrainian)

Cavanagh, J. P. (1972). Relation between the immediate memory span and the memory search rate. Psychological Review, 79 (6), 525-530. http://dx.doi.org/10.1037/h0033482.

Cooper, A., Reimann, R., Cronin, D., & Noessel, C. (2014). About face: the essentials of interaction design. John Wiley & Sons.

ISO 9241-210:2010. Ergonomics of human-system interaction – Part 210: Human-centred design for interactive systems. (2010). Retrieved from https://www.iso.org/standard/52075.html.

Standards catalogue ISO/IEC JTC 1/SC 35 : User interfaces. Retrieved from https://www.iso.org/committee/45382/x/catalogue/

Groeger, J. A. (2002). Trafficking in cognition: applying cognitive psychology to driving. Transportation Research Part F: Traffic Psychology and Behaviour, 5 (4), 235-248. DOI: http://doi.org/10.1016/S1369-8478(03)00006-8.

Hassenzahl, M., & Tractinsky, N. (2006). User Experience – A Research Agenda. Behaviour & Information Technology, 25 (2), 91-97. DOI: http://dx.doi.org/10.1080/01449290500330331.

Hick, W. E. (1952). On the rate of gain of information. Cambridge, Medical Research Council Applied Psychology Research.

Hevner, A., & Chatterjee, S. (2010). Design research in information systems: theory and practice. Boston, MA: Springer. DOI: http://doi.org/10.1007/978-1-4419-5653-8.

Khast, P. (2017). UX/UI Design Process for a Peer to Peer Financial Platform. (Bachelor of Engineering Information Technology Thesis). Helsinki Metropolia University of Applied Sciences, Helsinki. Retrieved from https://www.theseus.fi/bitstream/handle/10024/122685/Final-Thesis-Pegah-Khast.pdf?sequence=1&isAllowed=y.

Miller, G. A., & Galanter, E. (1960). Some comments on Stochastic models and psychological theories. In Mathematical models in the social sciences: Proceedings of the first Stanford symposium, Stanford mathematical studies in the social sciences (pp. 277–297). California: Stanford University Press.

Nielsen, J. (2000). End of Web Design. Nielsen Norman Group. Retrieved from https://www.nngroup.com/articles/end-of-web-design/.

Norman, D. (2007). Emotional Design: Why We Love (or Hate) Everyday Things. New York: Basic Books.

Norman, D., & Nielsen, J. (2016). The Definition of User Experience (UX). Nielsen Norman Group. Retrieved from https://www.nngroup.com/articles/definition-user-experience/.

Parker, A., Wilding, E., & Akerman, C. (1998). The von Restorff Effect in Visual Object Recognition Memory in Humans and Monkeys: The Role of Frontal / Perirhinal Interaction. Journal of Cognitive Neuroscience, 10 (6), 691-703. DOI: https://doi.org/10.1162/089892998563103.

Pernice, K. (2015). Emotional Design Fail: I'm Divorcing My Nest Thermostat. Nielsen Norman Group. Retrieved from https://www.nngroup.com/articles/emotional-design-fail/.

Restorff, Von H. (1933). Über die Wirkung von Bereichsbildungen im Spurenfeld. Psychologische Forschung, 18 (1), 299–342. DOI: https://psycnet.apa.org/doi/10.1007/BF02409636.

Shneiderman, B., & Plaisant, C. (2010). Designing the user interface: strategies for effective human-computer interaction. Pearson Education India.

Turner, P. (2017). A Psychology of User Experience: Involvement, Affect and Aesthetics. Springer International Publishing AG.

Warfel, T. Z. (2009). Рrototyping A Practitioner's Guide. Brooklyn, NY: Rozenfeld Media.

Whitenton, K. (2013). Minimize Cognitive Load to Maximize Usability. Nielsen Norman Group. Retrieved from https://www.nngroup.com/articles/minimize-cognitive-load/.

Published
2019-09-30
How to Cite
Kompaniets, A., & Chemerys, H. (2019). Generalization of the experience of using research on psychology of behavior for designing UX design software products. Ukrainian Journal of Educational Studies and Information Technology, 7(3), 1-10. https://doi.org/10.32919/uesit.2019.03.01