Generalization of the experience of using research on psychology of behavior for designing UX design software products

Keywords: user experience, behavioral psychology, cognitive load, interface, development


The article is devoted to the analysis of the influence of the psychology of human behavior on user experience. The evolution of the conceptual apparatus in the field of designing the user interface, taking into account the user experience. Based on recent research and publications, summarized psychological concepts that are fundamental in designing software products based on user experience. The process of cognitive load formation and its influence on user experience is described. Based on the existing literature, the process of forming the user experience is described, as well as the study of the theory of levels of the system of emotions. Also, the article discusses the topic of the effect of cognitive load on user experience, and provides examples of how the results of research on behavioral psychology improve the practice of developing user experience. The field of UX (user experience) studies is being studied in an area where design and experimental research are in conflict. Designing the UX has gone a long way from commercial websites, where convenience and efficiency have almost never been taken into account for optimized interfaces designed to interact with users. Previously, the goal was to have as much content as possible on the interface, now the field of user experience has been extensively explored and optimized to offer the user the right content, functionality at the right time, and also takes into account the psychological and emotional needs of users. In this article, we will discuss which psychological concepts are fundamental to the design of UX, how cognitive load is formed, and how it affects user experience. Since cognitive load plays an important role in the development of UX models, it is important to understand and take into account the laws that form it. In order to design an effective interface, one must study the psychology of a user who uses psychological concepts and theories. An analysis of user interaction with technology is aimed at developing and testing theories that explain or predict human behavior. Based on the existing literature, we describe how the experience of the user is formed, as well as investigate the theory of levels of the system of emotions.


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How to Cite
Kompaniets, A., & Chemerys, H. (2019). Generalization of the experience of using research on psychology of behavior for designing UX design software products. Ukrainian Journal of Educational Studies and Information Technology, 7(3), 1-10.