Analysis of e-mail tools for educational purposes

Keywords: email, Internet marketing, letter constructor, email newsletter, educational services

Abstract

Based on the analysis of scientific work was to determine the popularity and development of email marketing as one of the effective means of communication. Here are the main benefits of email marketing. The study found that email marketing allows effective communication between educational institutions and future recipients of educational services. There is a need to identify appropriate and effective tools for Internet mailing. The work is devoted to analyzing and exploring the functionality of mailing tools and constructors for email creation. During the study, the concept of "letter constructor" was defined. A comparative analysis was performed describing the main features, advantages and disadvantages of Stripo, Tilda, Makemail, Beefree, and Mailchimp, Unisender, E-sputnik, SendPulse mail designers. The appropriate combination of tools for mailing for educational purposes is determined.

References

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Alexa, E. L., Alexa, M., & Stoica, C. M. (2012). The use of online marketing and social media in higher education institutions in Romania. Journal of Marketing Research & Case Studies, 2012, Article 721221, pp. 1-9. https://doi.org/10.5171/2012.721221. (in English)

Constantinides, E., & Stagno, M. C. Z. (2011). Potential of the social media as instruments of higher education marketing: A segmentation study. Journal of marketing for higher education, 21(1), 7-24. https://doi.org/10.1080/08841241.2011.573593. (in English)

Constantinides, E., & Stagno, M. C. Z. (2012). Higher education marketing: A study on the impact of social media on study selection and university choice. International Journal of Technology and Educational Marketing, 2(1), 41-58. https://doi.org/10.4018/ijtem.2012010104. (in English)

Lowrie, A., & Willmott, H. (2006). Marketing higher education: the promotion of relevance and the relevance of promotion. Social Epistemology, 20(3-4), 221-240. https://doi.org/10.1080/02691720600879806. (in English)

Peltier, J. W., Drago, W., & Schibrowsky, J. A. (2003). Virtual communities and the assessment of online marketing education. Journal of Marketing Education, 25(3), 260-276. https://doi.org/10.1177/0273475303257762. (in English)

Published
2020-03-27
How to Cite
Proichev, S., & Chemerys, H. (2020). Analysis of e-mail tools for educational purposes. Ukrainian Journal of Educational Studies and Information Technology, 8(1), 50-61. https://doi.org/10.32919/uesit.2020.01.05